CYMAR's range of services in the field of market research fall under three major categories:

Quantitative research

The collection of data through personal or telephone interviews from a sufficiently large number of interviewees so as to make statistically significant inferences as to their opinions, attitudes, habits, perceptions and propensities. This form of research is used to measure characteristics in quantity, rate and classify them.

Qualitative research

The thorough exploration of the reasoning and ideas that drive the formation of habits and attitudes towards products/ services/ companies/ individuals and their image among the public, either through focus groups or personal in-depth interviews. This form of research is used to determine and classify different ways of preconception, perception and processes of thinking among targeted clusters of the population.

Secondary research

The collection and compilation of already existing and published data into a coherent form. This form of research is used to bring together data from a wide variety of sources in order to build a clear image of a market.