Quantitative research
CYMAR Market Research Ltd. offers the following types of primary level quantitative studies:

Ad Hoc studies, designed and undertaken according to clients' requirements:
  • Market penetration studies
  • Habits and attitude studies
  • Business image studies
  • Concept test
  • Product tests
  • Packaging and brand name tests
  • Product/ services image studies
  • Introduction of new products/ services studies
  • Sampling effectiveness
  • Customer satisfaction studies
  • Personnel satisfaction studies
  • Service quality (Servqual) studies
  • Customer segmentation studies


    • Advertising studies:
  • Pre-test of advertisements
  • Day after recall surveys
  • Advertising effectiveness studies


    • Mystery shopper studies, measuring the "moment of truth", the level of service provided by company employees when servicing a customer

    Media studies, tracking electronic media audience levels and printed press readership

    Omnibus studies, that are syndicated among several clients and offer the opportunity to obtain key market figures at a low cost

    Opinion polls
  • Surveys on socioeconomic issues
  • Image of politicians and political parties
  • Voting intentions


    • The research methodologies used depend on the nature of the study and the time frame within which the project must be completed.

    Sample selection is provisional of the study's objectives and depends on the target groups among the population. CYMAR has its own software packages that ensure random sample selection and reliability of results.

    The use of the latest statistical software packages allows CYMAR to provide its customers with in-depth analysis of results. We go well beyond basic tabulations and significance testing. We employ a number of statistical methods to provide complete solutions to our clients. A few examples of such methods are segmentation studies (Cluster Analysis), the prioritisation of business components that require improvement, reduction of data into principal factors (Factor/Correspondence analysis), and examinations of product/service characteristics that play important roles in purchasing decisions (Conjoint Analysis).