In the increasingly competitive markets of today, companies strive to achieve their objectives within rapidly changing environments. The access to timely, accurate and relevant information is necessary today and will be ever more necessary tomorrow in the formulation of a successful corporate strategy.

Market research is a powerful tool in the arsenal of the modern corporate planner in support of the decision making process. It provides important answers relevant to the markets in which a company operates and will also objectively facilitate the understanding of the internal strengths and weaknesses of an organisation.

Some of the typical dilemmas faced by a company today:
"Where do we position ourselves and our products or services?"
"How and when do we introduce a new product or service?"
"What features would make our product/service more attractive to our clients?"
"What consumer/client groups should we target?"
"How effective is our promotional campaign?"
"What is the image of our company in the market and how does it contrast with that of our competitors?"
"How do people perceive the quality of our service?"
"Are corporate guidelines followed by our line of sales staff when dealing with clients?"

For years CYMAR Market Research Ltd has taken pride in providing its customers with the information they require. We are a Cyprus based company specialising in market research and we offer our services both locally and to the neighbouring countries of the Middle East and Eastern Europe.

With a diverse range of services on both primary and secondary levels of research we fulfil our customers' informational needs with custom-made solutions. We listen to our clients needs, work close with them, and build long-term business relationships within a trusting and dependable environment. Our end goal is to provide our customers with a powerful tool that has demonstrated its value over and over again; Information Empowerment.

CYMAR provides a complete range of services in the field of market research. We recognise the unique needs and demands of each client and this makes every project a challenge. Appropriate methodology, a full spectrum of statistical methods and customisable reporting, ensure that our customers have at their disposal the information they need, when they need it.

We strive to consistently provide the highest quality service to our clients. "What you need to know, when you need to know it". We are here to provide you with the power to better understand the complex markets in which you operate and to provide you with vital information for your company's decision-making process.